outcome builders logo white
For real experts who are tired of seeing fake experts win

build the business your expertise deserves.

Outcome.Builders is the business-building studio for entrepreneurial experts in fitness, health, and sports. We help you build a brand people remember, a product that transforms lives, and a memory marketing engine that makes you the #1 choice. Let’s build impactful outcomes together.

studio

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ Your behind the scenes business builder.

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ You bring the expertise, point-of-view, and content; we bring the strategy, infrastructure, and systems. Together, we turn your unique expertise into impactful outcomes.

Some of the experts
‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ we help to win

[1]

LEEfSTIJLLAB

LeefstijlLab is one of the leading knowledge and training institutes for behavior change in the Dutch lifestyle sector. They support lifestyle professionals — including lifestyle coaches, dietitians, physiotherapists, personal trainers, and doctors — in effectively guiding clients toward sustainable behavior change. LeefstijlLab was founded by behavioral scientist Dr. Roel Hermans (PhD).

[2]

DENI.CARE

Deni.Care is an online community and coaching program created especially for moms, supporting them in the journey of rediscovering themselves. With a strong focus on mental well-being, Deni.Care helps moms navigate the emotional, psychological, and practical shifts that come with motherhood. Deni.Care was founded by Denise, a communication scientist (MSc), mom, and a professional coach with more than 10 years of experience.

[3]

STOLLA

STOLLA, founded by Strength & Conditioning Specialist and professional coach Robert Stols, offers Athletic Training Camps for those ready to push past their limits. These camps are designed to help individuals achieve peak performance in areas such as strength, endurance, and sport-specific events like HYROX. STOLLA is based in Spain and operates from its own dedicated training facility.

Who
?
for

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ Outcome.Builders helps entrepreneurial experts in fitness, health, and sports performance win in a market that is overrun by fake experts. We partner with scientists, researchers, doctors, and clinicians, as well as coaches, trainers, consultants, creators, and educators. We partner with those who have the eXpert-factor, or are ready to unlock it. The eXpert-factor is:

What keeps

you up at night?

Pick the business problems you want us to help you solve:

Your knowledge is world-class, but turning it into a product that sells consistently? You have no idea how to structure your offer. Frustrating, because you see people with less experience and expertise building successful businesses, and you know you could do it better.

You know you have something unique, but it’s not landing the way it should. And people scroll past. Frustrating, because you’ve spent years mastering your craft, but you're still getting overlooked.

You’ve built an audience, people are paying attention, and showing up hasn’t been the issue, but turning that attention into actual revenue feels like a black box. It’s frustrating, because you’re clearly doing something right, yet every time you try to monetize, you hit a wall.

You might be undercharging, stuck trading time for money, or unsure how to price what your work is really worth. Frustrating, because your clients get incredible results, but your income doesn’t even come close to reflecting that value.

Your time, your energy, your presence. That’s not sustainable, and you know it. Building a scalable business around your expertise is a real challenge. Frustrating, because you didn’t become an expert to feel trapped in your own success.

You’re busy serving clients, and marketing always seems to come last. You want to grow, but it feels impossible to promote yourself and do the work. Frustrating, because you're excellent at what you do, but without visibility, your business stays stuck.

You’ve proven your expertise and built a thriving business, but the next phase requires a different approach. You’re ready for scale, but not sure what to double down on — or what to let go of.

You have identified one clear issue that is currently holding you back. Addressing this early can prevent it from becoming a bigger, more expensive problem.
Your challenges are no longer isolated. They point to an underlying pattern that requires a more strategic and integrated approach.
Your challenges are no longer isolated. They point to an underlying pattern that requires a more strategic and integrated approach.
Your situation shows multiple, interconnected constraints that compound over time. This is exactly where a clear diagnosis and expert guidance can create the biggest leverage.
Calculating your score…
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Outcome Builders logo black

What makes

tick?

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ Most true experts are exceptional at what they do. They have spent years mastering their craft. Yet despite this, many of them struggle to build a business that truly reflects the value they deliver. Their knowledge remains underpriced, underleveraged, and often invisible.

At the same time, the market is flooded with Bullshit.Builders: self-proclaimed gurus who sell promises they can’t fulfill, and win attention without earning trust. We were created with one clear mission: to make sure real experts win in a market overrun by fake experts.

We are here to help you build the business your expertise actually deserves. We do that by helping you build a brand people remember, a product that transforms, and a memory marketing engine that draws buyers into your orbit long before they enter the market.

[1] tHE lab:
BRAND

You need a Predictable Brand that secures space in people’s brains. When the moment of choice comes, buyers go with what they remember. Your brand is the real estate you’re renting in the brains of future buyers.

[1] the lab:
BRAND

inside the lab: we don’t design how a brand looks. we design how it lives in memory.

Brand Signature: Encode your brand with distinctive signifiers that shape expectation, so the brain instantly predicts, ‘That’s unmistakably you.’

Brand Status: Establish the significance your brand holds in people’s minds before conscious evaluation begins.

Brand Coherence: Create a unified experience that reinforces expectation through consistent signals across contexts.

Together, they create Brand Prediction: a stable expectation that makes your brand the default, long before customers consciously enter the market.

[2] The Factory: PRODUCT

You need a Transformation-Driven Product that takes customers from their current reality to their desired future state. It’s the vehicle that delivers real outcomes, powered by your expertise, amplified by your brand(ing).

[2] the Factory: PRODUCT

inside the factory: We don’t develop features. we develop transformations.

Product Codification: Codify your expertise into a proprietary method for delivering repeatable transformation.

Product Systemization: Engineer your method into a productized system that accelerates your proven process.

Product Monetization: Price your product based on the value of the transformation, not on time or deliverables.

This creates a positive Brand Experience that positions your expertise as the bridge to a better future. You sell a transformation, not a transaction.

[3] THE Agency:
ENGINE

You need a Memory-Marketing Engine that makes sure your brand is recalled at the moment of purchase. Marketing only creates commercial value when people remember you when it counts. Memory is what drives choice.

[3] the Agency:
Engine

inside the Agency: We don’t create content. we create predictive patterns.

Memory Construction: You help people build a clear internal model of who you are, what you do, and why it matters to them.

Memory Reinstating: You refresh and stabilize that internal model over time, keeping expectations accessible and trusted.

Memory Activation: You trigger existing predictions in the moment they are needed, making action feel obvious and effortless.

This is what creates Brand Gravity: the pull that emerges when your brand becomes the most reliable prediction for solving a specific problem.

The OUTCOME flywheel

At Outcome.Builders, we support you using our proprietary brand building model, The Outcome Flywheel, developed by Tom Barten based on 17 years of experience as both an entrepreneur and a strategist.

What you need to do:

Create: Establish a brand that is distinctly different

Grow: Become well-known, easy to find, and easy to buy from

Scale: Generate more output without a proportional increase in input.

The OUTCOME flywheel

At Outcome.Builders, we support you using our proprietary model, The Outcome Flywheel, developed by Tom Barten based on 17 years of experience as both an entrepreneur and a strategist.

What you need to do:

Create: Establish a brand that is distinctly different

Grow: Become well-known, easy to find, and easy to buy from

Scale: Generate more output without a proportional increase in input.

YOUR OUTCOME-FIRST BUSINESS BUILDING STUDIO

YOUR OUTCOME-FIRST BUSINESS BUILDING STUDIO

The lab
The factory
the agency
The lab
The factory
The lab
The factory
the agency
the agency
The lab
The factory
the agency
The lab
The factory
The lab
The factory
the agency
the agency

‎How do we

Deliver outcomes?

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ Like you, we want to achieve outcomes. Our name was not chosen by accident. Outcomes are earned through the right process, applied consistently over time. Real transformation is driven by curation, integration, and implementation, because that is what turns insight into action, and action into outcomes. Let’s build them together.

The outcome Transformator

The Transformator is an exclusive high-touch partnership where we (re)design, (re)develop, and implement your entire brand, product, and marketing engine. We transform your expertise-based business into a fully integrated business system built to scale beyond €50-100K months. It’s about elevating every aspect of how you build, deliver and run the business.

WHO IT'S FOR

Ideal for entrepreneurial expert building a 6-, 7-, or 8-figure expertise-based business who want a done-with-and-for-you, outcome-driven partnership. We operate as your behind-the-scenes co-founder: a strategic full-stack partner who architects the scalable backbone of your business, so you can lead boldly from the front.

WHAT YOU GET

Everything included in The Incubator and Accelerator, plus:

- The Lab: We (re)design a brand people remember and feel connected to
- The Factory: We turn your expertise into scalable transformation products
- The Agency: We create a marketing engine that constructs and activates memory
- Implementation: We connect all operational tools into one working system
- Integration: We combine everything into one cohesive, scalable business model

WHAT YOU ACHIEVE

In just 3-6 months we’ll (re)design and (re)build a scalable, high-impact business system that operates seamlessly, built to scale and deliver outcomes long into the future. Everything is done for and with you, so you can focus on being the expert, not the operator. The result: a complete expertise-based business architecture designed to make success the most likely outcome.

Important: Participation is highly selective; we only partner with a few experts each year to guarantee focus, quality, and transformational results.

OUTCOME-BASED PRICING, STARTING AT:
Fixed pricing is determined by the outcomes we build

€25.000

The outcome Accelerator

The Accelerator is a 6-month, high-level 1:1 strategic mentorship program where we work side by side to shape your brand, craft high-converting offers, and build a marketing engine that drives €20K-€50k months.

WHO IT'S FOR

Ideal for established expertise-based business owners seeking a strategic thought partner to accelerate growth with a proven system. We help you clarify direction, uncover your biggest opportunities, and provide in-depth feedback through a clear, step-by-step process. You (and your team) implement, we accelerate.

WHAT YOU GET

- A personal kickoff session to align goals, expectations
- A complete customized Personal Business Plan
- A visual blueprint of your entire expertise-based business
- Bi-weekly strategic 1:1 sessions for support and accountability
- Access to proven frameworks, templates, SOP's, tools, and models
- Asynchronous expert reviews (responses within 24–48 hours)
- Milestones and structured check-ins

WHAT YOU ACHIEVE

Within 6 months, you’ll have built a business that consistently generates clients, revenue, and recognition, powered by a brand people remember, a product that delivers real results, and a marketing engine that runs while you focus on impact.

UPFRONT INVESTMENT
Or €2.400 per month

€10.000

The outcome Incubator

The Incubator is a 6-month business-building program where we help you structure your expertise, define your positioning, and build the core systems to grow a profitable expertise-based business, and reach consistent €10K+ months.

WHO IT'S FOR

Ideal for entrepreneurial experts who are in the early stages of building or establishing their expertise-based business. We help you align your expertise with a strategy that works, and build a business that truly reflects your value and potential. You (and your team) implement, we guide.

WHAT YOU GET

- A personal kickoff session to align goals, expectations
- A complete customized Personal Business Plan
- Monthly Q&A sessions for support and accountability
- Access to proven frameworks, templates, SOP's, tools, and models

WHAT YOU ACHIEVE

If you commit to the process for 6 months, you’ll build a business that reflects your expertise, drives real impact, and gives you the freedom you deserve.

UPFRONT INVESTMENT
Or €1.200 per month

€6.000

*Have the expertise, audience, and reach, but not the business model yet?

In select cases, we offer a reduced Setup Fee combined with a performance-based Outcome Fee (Revenue Share %) under the Transformator package. This Outcome-Based Revenue Share Pricing model is ideal for experts with a strong audience but untapped monetization potential. We invest our time, resources, and expertise in exchange for a share of the outcomes we build together.

Why
experts
Contact us

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ After working with Outcome.Builders, you walk away with a brand people remember, a product that delivers real transformation, and a marketing engine that draws buyers into your orbit long before they enter the market. Your business becomes clear, coherent, and scalable, built on systems instead of your personal bandwidth. You get paid for the true value of your expertise, not the hours you work. You rise above the fake experts not by shouting louder, but by operating smarter. This is the business your expertise deserves.

testimonial

How

to get started

APPLY TO START BUILDING

step.01

APPLY TO qualify

Submit your application so we can determine whether you’re a real expert we can help, not a Bullshit.Builder looking for shortcuts. Only applicants who meet our standards move forward.

step.02

Chat to Confirm Fit

If your application is approved, we schedule a short strategic conversation to confirm fit on both sides. We want to make sure we can deliver outcomes, and that you’re ready to build with intention.

step.03

Start Building Outcomes

Once accepted, we begin the build. We run your diagnosis, align the strategy, and move into execution through our Lab, Factory, and Agency frameworks. Together, we turn your expertise into impactful outcomes.

APPLY TO WORK WITH US

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ your burning questions

What is outcome.builders?

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ Outcome.Builders is a business-building studio for entrepreneurial experts who are tired of watching fake experts win. We partner with real experts — the scientists, clinicians, coaches, trainers, creators, and educators who have earned authority through mastery — and help them build the business their expertise deserves. We do this by designing a brand people remember, engineering products that deliver real transformation, and creating a marketing engine that draws buyers into their orbit long before they enter the market. Everything works together as one coherent system, built to make the real expert the obvious choice.

for who is outcome.builders?

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ Outcome.Builders is for entrepreneurial experts — people who have earned authority through mastery. Scientists, researchers, doctors, clinicians, educators, creators, and professionals whose expertise solves real problems and drives real transformation. They share knowledge to build trust and impact, and they want a business that reflects the true value of their expertise. Outcome.Builders is not for Bullshit.Builders — the fake experts who rely on hype, shortcuts, and overpromising. We don’t work with people looking for scripts, gimmicks, or quick wins. We partner with real experts who want to build something meaningful, scalable, and built to last.

Who’s Behind Outcome.Builders?

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ Outcome.Builders is led by founder Tom Barten, who serves as the bridge between Strategy (Thinking) and Execution (Doing) to ensure every expert gets a business system built for outcomes, not opinions. Around a lean core team sits a trusted network of world-class specialists — designers, developers, copywriters — each selected based on the specific outcomes your business requires. We don’t sell hours or random services; we assemble the right people, build the right systems, and take full responsibility for delivering results. You stay focused on being the expert. We build the machine behind you.

What Sets Outcome.Builders Apart?

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ Outcome.Builders is built for one thing: outcomes. We focus on what actually moves the needle — building brands people remember, products that transform, and marketing engines that draw future buyers into your orbit long before they enter the market. Unlike big agencies that sell hours or aesthetics, we build systems that attract more buyers, drive efficient sales, and increase revenue and profit. We’ve built expertise-based brands from the ground up, launched our own products, and partnered with real experts who want to build something that lasts. We stay lean, fast, and deeply involved, eliminating layers so decisions happen quickly and collaboration stays tight.

Is Outcome.Builders right for me?

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ Outcome.Builders is for entrepreneurial experts who have earned their authority — people with real expertise, a strong point of view, and the ambition to build a business that reflects their value. If you’re ready to make clear choices, challenge your assumptions, and build with intention instead of improvisation, then yes, we’re the right partner. Outcome.Builders is not for Bullshit.Builders, shortcut-seekers, or anyone looking for guarantees, hacks, or superficial tactics. Strong outcomes require strong commitment, and working with us means trusting the process, trusting the system, and trusting the partnership. If you want to build a business that lasts — not just something that looks good — this is where you rise.

About

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ At Outcome.Builders, we specialize in helping real experts win in a market overrun by fake experts. We turn your hard-earned expertise into impactful outcomes.

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ Founded by Tom Barten, Outcome.Builders was born out of frustration with a market that increasingly rewards the loudest voices instead of the deepest expertise. Again and again, we saw real experts being outperformed by so-called experts who were better at marketing themselves than actually delivering results.

Tom began his entrepreneurial journey at 19, building one of the first digital coaching platforms in fitness and health. During his time as CEO, the company helped more than 100,000 people transform their lives and generated over €30 million in revenue.

Today, he brings that expertise to entrepreneurial experts who want to build a business that reflects the true value of their knowledge. His work is driven by the same frustration you feel: watching fake experts win while real expertise gets overlooked.

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ Become the REAL O.B (Outcome builder)

An Outcome Builder is an entrepreneurial expert who is hired for outcomes, not hours and deliverables. You use your expertise to create real change, for real people, through a brand that reflects your depth, a product that delivers repeatable transformations, and an engine that gives your work the reach it deserves. You’re here to build a business that pays you what you’re truly worth, so you can make a real impact, earn a comfortable living doing what you love, and enjoy a fulfilling life beyond work.