build the business your expertise deserves.
Outcome.Builders is a business-building studio that helps entrepreneurial experts in fitness, health, and sports turn their expertise into outcomes. Together, we build a brand people remember, a product that transforms lives, and a memory engine that makes you the default. Move from selling services, time, and deliverables to getting paid in proportion to the value of outcomes you build.
Studio
Your behind-the-scenes outcome builder.
You bring the knowledge, wisdom, and experience that make up your Intellectual Capital. We bring the strategy, infrastructure, and systems required to operationalize and monetize it. Together, we transform it into impactful outcomes.
Some of the real experts
we help to win
[1]
LEEfSTIJLLAB
LeefstijlLab is one of the leading knowledge and training institutes for behavior change in the Dutch lifestyle sector. They support lifestyle professionals — including lifestyle coaches, dietitians, physiotherapists, personal trainers, and doctors — in effectively guiding clients toward sustainable behavior change. LeefstijlLab was founded by behavioral scientist Dr. Roel Hermans (PhD).
[2]
DENI.CARE
Deni.Care is an online community and coaching program created especially for moms, supporting them in the journey of rediscovering themselves. With a strong focus on mental well-being, Deni.Care helps moms navigate the emotional, psychological, and practical shifts that come with motherhood. Deni.Care was founded by Denise, a communication scientist (MSc), mom, and a professional coach with more than 10 years of experience.
[3]
STOLLA
STOLLA, founded by Strength & Conditioning Specialist and professional coach Robert Stols, offers Athletic Training Camps for those ready to push past their limits. These camps are designed to help individuals achieve peak performance in areas such as strength, endurance, and sport-specific events like HYROX. STOLLA is based in Spain and operates from its own dedicated training facility.
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Outcome.Builders helps entrepreneurial experts in fitness, health, and sports win in a market that is overrun by fake experts. We partner with scientists, researchers, doctors, and clinicians, as well as coaches, trainers, consultants, creators, and educators. We partner with those who have the eXpert-factor, or are ready to unlock it. The eXpert-factor is:
What keeps
you up at night?
how does
build outcomes?
Most true experts are exceptional at what they do. They have spent years mastering their craft, developing deep knowledge, and refining their thinking. Yet despite this, many struggle to build a business that reflects the true value of their expertise. Their knowledge remains underpriced, underleveraged, and often invisible.
At the same time, the market is flooded with self-proclaimed gurus who capture attention without earning trust and sell promises they cannot fulfill. Outcome.Builders was created with one clear mission: to make sure real experts win in a market overrun by fake experts.
Behind every outcome-driven business is an Outcome Builder. We help you build the business your expertise deserves by designing a brand people remember, a product that transforms, and a memory engine that makes you the default before buyers even enter the market.
[1] BRAND: Makes choosing you the default
You need a Predictable Brand that secures space in people's brains. When the moment of choice comes, buyers go with what they can remember. Your brand defines the problem space you own and makes you the obvious answer within it.
[1] BRAND
Inside the LAB: we don’t design how a brand looks. we design how it lives in memory.
Brand Signature: Encode your brand with distinctive signifiers that shape expectation, so the brain instantly predicts, ‘That’s unmistakably you.’
Brand Status: Establish the significance your brand holds in people’s minds before conscious evaluation begins.
Brand Coherence: Create a unified experience that reinforces expectation through consistent signals across contexts.
Together, they create a Brand World: a stable expectation that makes your brand the default, long before customers consciously enter the market.
[2] PRODUCT: Turns expertise into outcomes
You need a Transformative Product that takes customers from their current reality to a clearly defined future state. You product is the vehicle that delivers that transformation repeatedly and reliably. Your brand ensures it is recognized, trusted, and chosen.
[2] PRODUCT
inSIDE THE FACTORY: We don’t develop features. we develop human transformations.
Product Codification: Codify your expertise into a proprietary method for delivering repeatable transformation.
Product Systemization: Engineer your method into a productized system that accelerates your proven process.
Product Monetization: Price your product based on the value of the transformation, not on time or deliverables.
This creates a positive Brand Experience that positions your expertise as the bridge to a better future. You sell a transformation, not a transaction.
[3] ENGINE: Ensures you are remembered first
You need a Memory Engine that makes sure your brand is recalled at the moment of purchase. Marketing only creates commercial value when people remember you when it counts. Growth increases as you are remembered in more situations.
[3] Engine
INSIDE THE AGENCY: We don’t create content. we create predictive patterns in the brain.
Memory Construction: You help people build a clear internal model of who you are, what you do, and why it matters to them.
Memory Reinforcement: You refresh and stabilize that internal model over time, keeping expectations accessible and trusted.
Memory Activation: You trigger existing predictions in the moment they are needed, making action feel obvious and effortless.
This is what creates Brand Gravity: the pull that emerges when your brand becomes the most reliable prediction for solving a specific problem.
The outcome Triangle
At Outcome.Builders, we strategically support you using our proprietary brand building model, The Outcome Triangle, developed by Tom Barten based on 17 years of experience as both an entrepreneur and a strategist.
What you need to do:
Create: Establish a brand that is distinctly different
Grow: Become well-known, easy to find, and easy to buy from
Scale: Generate more output without a proportional increase in input
The outcome Triangle
At Outcome.Builders, we strategically support you using our proprietary brand building model, The Outcome Triangle, developed by Tom Barten based on 17 years of experience as both an entrepreneur and a strategist.
What you need to do:
Create: Establish a brand that is distinctly different
Grow: Become well-known, easy to find, and easy to buy from
Scale: Generate more output without a proportional increase in input
YOUR OUTCOME-FIRST BUSINESS BUILDING STUDIO
YOUR OUTCOME-FIRST BUSINESS BUILDING STUDIO
How do we
Deliver outcomes?
Like you, we build for outcomes. Our name was not chosen by accident. Outcomes are earned through a structured process, executed consistently over time. Real business transformation happens when the right information is curated, integrated, and implemented in the context of your business. In other words, you want clarity on what to do, confidence in what order to do it, and accountability to actually execute consistently. That is exactly where we come in.
The outcome Transformator
The Transformator is an exclusive high-touch partnership where we build and implement your entire brand, product, and marketing engine. We transform your expertise-based business into a fully integrated business system built to scale beyond €50-100K months. It’s about elevating every aspect of how you build, deliver and run the business.
WHO IT'S FOR
Ideal for entrepreneurial expert building a 6-, 7-, or 8-figure expertise-based business who want a done-with-and-for-you, outcome-driven partnership. We operate as your behind-the-scenes co-founder: a strategic full-scope partner who architects the scalable backbone of your business, so you can lead boldly from the front.
WHAT YOU GET
Everything included in The Incubator and Accelerator, plus:
- The Lab: We (re)design a brand people remember and feel connected to
- The Factory: We turn your expertise into scalable transformation products
- The Agency: We create a marketing engine that constructs and activates memory
- Implementation: We connect all operational tools into one working system
- Integration: We combine everything into one cohesive, scalable business model
WHAT YOU ACHIEVE
In just 3-6 months we’ll (re)design and (re)build a scalable, high-impact business system that operates seamlessly, built to scale and deliver outcomes long into the future. Everything is done for and with you, so you can focus on being the expert, not the operator. The result: a complete expertise-based business architecture designed to make success the most likely outcome.
Important: Participation is highly selective; we only partner with a few experts each year to guarantee focus, quality, and transformational results.
OUTCOME-BASED PRICING, STARTING AT:
Final pricing is determined by the outcomes we build
€25.000
The outcome Accelerator
The Accelerator is a 6-month, high-level 1:1 strategic mentorship program where we work side by side to shape your brand, craft high-converting offers, and build a marketing engine designed to drive €20K-€50k months.
WHO IT'S FOR
Ideal for established expertise-based business owners seeking a strategic thought partner to accelerate growth with a proven system. We help you clarify direction, uncover your biggest opportunities, and provide in-depth feedback through a clear, step-by-step process. You (and your team) implement, we accelerate.
WHAT YOU GET
- A personal kickoff session to align goals and expectations
- A complete customized Personal Business Plan
- A visual blueprint of your entire expertise-based business
- Bi-weekly strategic 1:1 sessions for support and accountability
- Access to proven frameworks, templates, SOP's, tools, and models
- Asynchronous expert reviews (responses within 24–48 hours)
- Milestones and structured check-ins
WHAT YOU ACHIEVE
Within 6 months, you’ll have built a business that consistently generates clients, revenue, and recognition, powered by a brand people remember, a product that delivers real results, and a marketing engine that runs while you focus on impact.
The outcome Incubator
The Incubator is a 6-month business-building training program with structured guidance and self-led implementation. We help you structure your expertise, define your positioning, and build the core systems to grow a profitable expertise-based business capable of reaching consistent €10K+ months.
WHO IT'S FOR
Ideal for entrepreneurial experts who are in the early stages of building or establishing their expertise-based business. We help you align your expertise with a strategy that works, and build a business that truly reflects your value and potential. You (and your team) implement, we guide.
WHAT YOU GET
- A personal kickoff session to align goals and expectations
- A complete customized Personal Business Plan
- Monthly Q&A sessions for support and accountability
- Access to proven frameworks, templates, SOP's, tools, and models
WHAT YOU ACHIEVE
If you commit to the process for 6 months, you’ll build a business that reflects your expertise, drives real impact, and gives you the freedom you deserve.
*Have the expertise, audience, and reach, but not the business model yet?
In select cases, we offer a reduced Setup Fee combined with a performance-based Outcome Fee (Revenue Share %) under the Transformator package. This Outcome-Based Revenue Share Pricing model is ideal for experts with a strong audience but untapped monetization potential. We invest our time, resources, and expertise in exchange for a share of the outcomes we build together.
After working with an Outcome Builder, you walk away with a brand people remember, a product that delivers real transformation, and a marketing engine that draws buyers into your orbit long before they enter the market. Your business becomes clear, coherent, and scalable, built on systems instead of your personal bandwidth. You get paid for the true value of your expertise, not the hours you work. You rise above the fake experts not by shouting louder, but by operating smarter. This is the business your expertise deserves.
testimonial
How
to get started
step.01
APPLY TO qualify
Submit your application so we can determine whether you’re a real expert we can help, not a fake expert looking for shortcuts. Only applicants who meet our standards move forward.
step.02
Chat to Confirm Fit
If your application is approved, we schedule a short strategic conversation to confirm fit on both sides. We want to make sure we can deliver outcomes, and that you’re ready to build with intention.
step.03
Start Building Outcomes
Once accepted, you are matched with an Outcome Builder who will lead your build. Together, you run the diagnosis, align the strategy, and move into execution. This is where your expertise is turned into impactful outcomes.
your burning questions
Outcome.Builders is a business-building studio for entrepreneurial experts who want to turn their expertise into outcomes. Outcome.Builders delivers its system through a network of independent operators known as Outcome Builders. These individuals are entrepreneurs who are trained and certified to apply the Outcome.Builders methodology within their own markets and client bases. They use the intellectual property, frameworks, and platform provided by Outcome.Builders to diagnose situations, design solutions, and implement systems.
Outcome.Builders is for entrepreneurial experts who have earned their authority through mastery and want to build a business around it. We work with scientists, clinicians, coaches, trainers, creators, and educators who have earned their authority through mastery and want a business that reflects that depth. These are professionals whose expertise solves real problems and creates real change, and who want to translate that into a business that is both scalable and meaningful. It is not for people looking for shortcuts, scripts, or superficial tactics. We do not work with “Bullshit Builders” who rely on hype, overpromising, or imitation. We work with real experts who are willing to think deeply, make clear decisions, and build something that lasts.
Outcome.Builders is led by founder Tom Barten, who defines the overarching strategy and direction. His role is to ensure that Outcome Builders are equipped with the right frameworks, systems, and support to consistently design and deliver high-quality outcomes for their expert clients. Outcome Builders can leverage a curated network of specialists, including designers and developers, who can be activated when needed.
Outcome.Builders is built around outcomes, not activities. Where traditional agencies sell time and deliverables, we focus on building outcomes. It starts by clarifying the transformation your expertise creates, then codifies that into a product, builds a brand around it that people can recognize and trust, and develops a memory engine that ensures your business is remembered at the moment of decision. Over time, this creates a system that consistently produces outcomes and becomes more valuable as it compounds.
Outcome.Builders is right for you if you are an entrepreneurial expert with real expertise, a clear point of view, and the ambition to build a business that reflects your value. Working with us requires commitment. You need to be willing to think deeply, challenge your assumptions, and make decisions that shape the direction of your business. This is not a plug-and-play solution, and it is not designed for speed at the expense of substance. If you want to build a business that produces outcomes and lasts beyond short-term tactics, then this is the right environment.
About
At Outcome.Builders, we specialize in helping real experts win in a market overrun by fake experts. We turn your expertise into impactful outcomes.
Founded by Tom Barten, Outcome.Builders was born out of frustration with a market that increasingly rewards the loudest voices instead of the deepest expertise. Again and again, we saw real experts being outperformed by so-called experts who were better at marketing themselves than actually delivering results.
Tom began his entrepreneurial journey in 2006, building one of the first digital coaching platforms in fitness and health. During his time as CEO, the company helped more than 100,000 people transform their lives and generated over €30 million in revenue.
Today, he brings that expertise to entrepreneurial experts who want to build a business that reflects the true value of their knowledge. His work is driven by the same frustration you feel: watching fake experts win while real expertise gets overlooked.
Become the REAL O.B
We are building a collective of Certified Outcome Builders, trained to apply the Outcome.Builders System and design expertise-based businesses across different markets. An Outcome Builder is the professional behind the scenes who turns expertise into outcomes using the Outcome.Builders System. You work with entrepreneurial experts to build businesses that are chosen for results rather than hours or deliverables. You apply the Outcome Building system, methodology, and tools to turn expertise into scalable, outcome-driven businesses.